Why Employee Benefits Are Central to Your Employer Value Proposition

New research from recruitment platform Totaljobs reveals that fewer than half of UK businesses - just 39% - feel confident that employees clearly understand the benefits available to them. This insight highlights a significant but often overlooked challenge: even the most generous benefits packages lose their value if employees don’t fully grasp what’s on offer.

Employee benefits are not just perks; they’re a core pillar of your employer value proposition (EVP). Alongside culture, purpose and pay, benefits communicate how much an organisation values its people. When designed and communicated effectively, they become a tangible expression of care and commitment, helping to attract talent in a competitive market and retain the people you already have.

However, as the Totaljobs data shows, many organisations fall short in explaining their offer clearly. Confusion or lack of awareness can lead to underused benefits, lower engagement, and missed opportunities to reinforce company culture. To make benefits work harder for your business, reviewing your package and improving how you communicate it is essential.

How Vela Can Help

At Vela, we specialise in helping organisations review, refresh, and clearly communicate their employee benefits. Whether you’re building your EVP from the ground up or refining how you talk about what you already provide, our goal is simple: make sure your people understand and value the benefits you’ve invested in.

Contact rosamund@velapeople.com to find out how we can help your benefits strategy drive stronger recruitment and retention.